Aesthetic Club

Aesthetic Club is more than a wellness studio—it’s a holistic sanctuary for both body and mind, and a supportive community designed for active, urban women. This project aims to redefine its visual identity to reflect the brand’s unique positioning: a space that is both chic and cool, where every woman feels seen, safe, and empowered. The new visual identity captures this duality through a refined color palette: a vibrant green symbolizes freshness, vitality, and energy, while a deep navy blue brings elegance, calm, and confidence. Together, they express the spirit of Aesthetic Club—modern, uplifting, and unapologetically feminine. Each woman is not just a client, but an ambassador of the brand. To reinforce this community-driven approach, we’ve developed a capsule collection of clothing featuring logo variations inspired by different Paris neighborhoods, turning each design into a badge of belonging. These localized logos celebrate individuality within the collective, blending wellness with style, and creating a lifestyle that resonates far beyond the studio walls.