Refashion : Rapport d'activité

Refashion is the accredited eco-organisation dedicated to the lifecycle management of textiles in France, from clothing to home linens and footwear. Their mission includes promoting collection, repair, and reuse to reduce waste and foster sustainability in the fashion industry. We partnered with Refashion to completely redesign their digital identity, creating a cohesive visual language that aligns with their mission and enhances user engagement. This involved developing new graphic codes and a refreshed colour palette optimised for digital platforms. The redesign aimed to make their content more accessible and visually appealing while reflecting their commitment to sustainability. While working on their new website, I also created Refashion’s first-ever online annual report, incorporating the newly established design guidelines. A key feature of this project was the creation of bespoke icons representing their 10 categories of action, which we animated to add a dynamic touch to the website.This project was an opportunity to combine thoughtful design with purpose, making sustainability in fashion more approachable and impactful.