Les Rouges de Bordeaux sortent de table

This campaign aims to rejuvenate the somewhat outdated image of Bordeaux red wines by showcasing their versatility and modern appeal. We want to break the stereotype that Bordeaux reds are reserved only for formal dinners or traditional tastings. Instead, we’ll highlight how these wines can be enjoyed in many different settings—at a picnic, at a rooftop party, on the beach, or just casually with friends. Targeting a younger, more international audience, the campaign will feature fresh, vibrant visuals with a lifestyle approach. Through dynamic, in-the-moment photography, we’ll capture spontaneous, joyful experiences where Bordeaux red wines naturally fit in. The tone is inclusive, modern, and full of good vibes—inviting people to see these wines not as intimidating or old-fashioned, but as accessible, adaptable, and fun. Ultimately, this is about making Bordeaux reds feel at home in the lives of a new generation of wine lovers—wherever, whenever.